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TikTok sensation Made By Mitchell has arrived in Boots stores across the UK (that’s 95 stores to be exact) so you’ll now be able to pop to the high street and find the products which blew up online, from their iconic Blursh to the lusciously creamy Curve Case.
As expected, founder Mitchell Halliday, aka Mmmmitchell, is buzzing about the new launch, calling it a “major milestone” for the Made By Mitchell brand, which started from humble beginnings on TikTok Shop back in 2020.
It’s hard to escape the Made By Mitchell craze. Online, you’ll find over 37 million posts from make-up fanatics and Mitchell himself, showing his 922k followers how to use the product for the best results.
Then there’s their viral compact contour and blush palette, which has become a holy grail product thanks to the extensive shade ranges, proving it’s possible to create quality base products for darker complexions that aren’t just pure black (major side eye).
So if you’re eager to try your hand at the Curve Case, want to swatch the best Blursh shade for you, or fancy exploring some of the newer products from Made By Mitchell, keep scrolling for a list of bestsellers, now available at Boots, with tips on how to use them from Mr Halliday himself.
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