Trump trial as spectacle: Not like OJ, but a media frenzy all the same

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Former President Donald Trump’s New York criminal trial has featured gripping, and at times steamy, testimony from a former tabloid publisher on the secrets of his business, a porn star on her alleged tryst with Mr. Trump, and a former Trump lawyer on how his boss allegedly paid to silence the porn star.

For media outlets result has been a month-long stream of content for readers and viewers – despite the fact that at heart, the case is about the falsification of business records. By all accounts the jurors, too, have paid rapt attention.

Why We Wrote This

Nonstop media coverage could help shape how the hush money trial of Donald Trump is ultimately perceived by the public – even if it’s not a “trial of the century.”

But while the Trump case has generated heavy coverage on cable news and in social media, it has not risen to “trial of the century” levels, comparable to the 1995 O.J. Simpson trial. A recent Yahoo News/YouGov poll found only 16% of respondents said they were following the trial “very closely.” Another 32% said they were following it “somewhat closely.”

One factor: Unlike Mr. Simpson’s trial for murder, this one has no cameras in the courtroom. The news from Mr. Trump’s trial is based on reports from journalists in the room.

Former President Donald Trump’s New York criminal trial has featured gripping, and at times steamy, testimony from a former tabloid publisher on the secrets of his business, a porn star on her alleged tryst with Mr. Trump, and a former Trump lawyer on how his boss allegedly paid to silence the porn star.

For the media outlets reporting on every twist and turn, the month-long event has provided a steady stream of content for readers and viewers – despite the fact that, at heart, the case is actually about the falsification of business records. By all accounts the jurors, too, have paid rapt attention.

But while the Trump case has generated heavy coverage on cable news and in social media, it has not risen to “trial of the century” levels, comparable to the O.J. Simpson trial. Indeed, a recent Yahoo News/YouGov poll found only 16% of respondents said they were following the trial “very closely.” Another 32% said they were following it “somewhat closely.”

Why We Wrote This

Nonstop media coverage could help shape how the hush money trial of Donald Trump is ultimately perceived by the public – even if it’s not a “trial of the century.”

There have been no large-scale demonstrations or altercations outside the courthouse. Outbursts inside have also been limited.

One reason it did not become the O.J. trial may be because New York law prevents cameras inside the courtroom. Former NFL star O.J. Simpson’s 1995 trial for the murder of his ex-wife Nicole Brown Simpson and her friend Ronald Goldman was carried live on TV, and generated historic levels of audience and media interest. By contrast, the cable news analysts parsing every new development in Mr. Trump’s legal proceedings had to do it based on second-hand reports from journalists in the room. 

“Without the cameras in the courtroom, the trial averted some of the spectacle and theatrics of a televised trial like the O.J. Simpson case,” says Roy Gutterman, director of Syracuse University’s Tully Center for Free Speech, in an email.

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