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Zeenat Aman is known to share her filter-free and organic thoughts on social media. The veteran actor ensures that she not only gives glimpses of her day-to-day life, takes her 7,59,000 fans on nostalgic trips on Instagram but also share pearls of wisdom through honest posts. The Hare Rama Hare Krishna actor has now taken to her handle to call out brands who undervalue her and pay her lesser than other stars. Veteran actress has criticised brands for their “impudent” offers, revealing how she’s been undervalued despite her iconic status and substantial social media following.
The Don star took to Instagram to share her frustration with the barrage of “shady proposals” and “last-minute invitations” she receives from brands. She candidly expressed her disappointment at the stark contrast between the flattering terms used to describe her – “icon,” “fashion inspiration” – and the “ludicrously low” fees offered for her endorsements. “Thank you, but no thank you. I can’t tell you my precise worth, but I do know when I’m being undervalued. Amidst the barrage of collaboration and appearance requests that materialise in my inbox each day, there are some that stand out for unpleasant reasons. Last minute invitations that the organiser forgot to edit (and which are addressed to another celebrity who must have declined) are mildly insulting. Impolite emails with minimal details and brusque “share commercials” are infuriating. And shady proposals to post stories or comments without the paid partnership tag are distasteful,” she penned. Her post was accompanied with photos from her latest shoot.
Highlighting the disparity in compensation, Aman pointed out that luxury brands, some of which pay exorbitant sums to actors who’ve reprised her roles, are offering her significantly less. She continued, “Yet none of these compare to the impudence of multimillion dollar brands that expect my endorsement in exchange for “brand association” and a ludicrously low fee. Such luxury brands pay an eye watering penny to their ambassadors (one of whom beautifully reprised a role I originally played), and sell even their most basic item for multiple lakhs of rupees. In their outreach to me they do not fail to express their admiration, with generous terms such as “icon” and “fashion inspiration”. But when it comes to actually compensating me for my time, energy, reputation and reach… the well runs dry.”
Zeenat Aman and Sanjay Khan starred together in films like Dhund, Abdullah. (Photo: Express Archives)
Talking about her status as an “icon” and her journey as an actor in the inds “I am over 70 years old, and I have held my own in this industry for over half a century. I work with what I know to be an unusual professionalism. I have a social media audience that is not only entirely organic, but so beautifully engaged. I have immense respect for myself, and for you who follow my page.”
Film star Amitabh Bachchan and Zeenat Aman in film Don. (Express archive photo)
The actress emphasised her self-worth, stating, “I am certainly worth more than the price of a designer handbag or high-heel shoe.” Her powerful message has resonated with fans and sparked a conversation about fair compensation for industry veteran
Priyanka Chopra as Roma Bhagat in Don (2011)
While she didn’t name names, online speculation has linked her post to Priyanka Chopra, who played the role of Roma in Don, originally portrayed by Zeenat. Reddit users have started a theory that Zeenat took a dig at Priyanka who is also a brand ambassador for the brand Bvlgari as Zeenat, who is gearing up for the release of Bun Tikki.
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